An elite academy, in your colours.
Next Generation Academy is an academy-level football programme run inside your existing timetable, under your school's own name, colours and badge.
We add to the staff you already have, we bring the curriculum, the coaching standard and the technology, and somebody outside the school answers for that standard in writing every term.
João Martins, Chief Executive. Two minutes on how the programme runs inside a school week.
Every subject is sold as an outcome. Except one.
Pick up any international school prospectus. It tells families where its leavers went to university, what the average IB score was, which medical schools and conservatoires they got into. Then you reach sport, and you get a fixture list.
Sport is the only page in a prospectus sold on participation. Everything else promises where it takes you. Sport promises that it happens.
The reason is not a lack of care. It is that the year ends and nothing survives it. Sessions happened, fixtures happened, and in September it starts again from zero. No record, no comparison, no evidence that any of it developed anybody.
Every other subject in the school is assessed and recorded every term. Nobody would run five years of mathematics with no assessment and nothing written down. Sport is the only part of a school where that is normal.
- Who is accountable for the standard?
- What evidence does it produce?
- What does a student actually have to show after four years of it?
Built for school leadership.
Four things a school cannot easily build on its own, delivered inside the timetable that already exists.
Coaches who do not change every September
We are happy to work with the coaches you already have. We train and review them into the programme at no extra cost, and they keep the qualification.
If, like most schools, your problem is that the provider rotates coaches, misses fixtures or simply is not good enough, we will take that over. And we match what you pay them today, so the only thing that changes is who is accountable when somebody does not turn up.
Measured, not remembered
Match and session capture, ball speed, player output and standardised physical testing, captured with the instruments a professional academy uses. Every line in a report has an instrument behind it rather than a recollection of the game. Equipment is installed, operated and maintained by us.
A Player Evolution Report every term
One report per student per term, to parents and to the athletic director, covering technical, tactical and physical development alongside mental habits observed in matches and review. Each is measured against that student's own previous term, so a parent asking how their child is progressing receives a document rather than an opinion.
A record a university asks to see
Verified data, footage and a termly record, in the formats US and UK university programmes actually require. The record is built for every student from the day they join, so nobody has to decide at fourteen whether they are serious about it.
We know what the receiving end asks for.
That is the product, and it is the part almost nobody selling into schools has.
We know what a professional club wants in a scouting report, what a portfolio video has to show, what counts as evidence of capacity, and why a club is looking for players at all. We know what a US university programme requires and how that differs from a UK one. We know the formats, the timelines and the deadlines.
So what we produce is the same data a professional club would ask for, held on every student from the day they join, whichever route they eventually choose.
It is also benchmarked. A local provider can tell you a student is the best player in the school. We can tell you where that student sits against academy players of the same age, because we score players against that standard continuously as part of running the framework for a professional club, and that club acts on the reports.
Benchmark, not placement. We do not place students and take no commission on any transfer or placement, ever.
The same programme, three different conversations.
This means something different depending on where you sit. All three are true at once.
What you become known for
Sport, sold as an outcome. A differentiator you can evidence rather than assert, in the one area of the prospectus that currently promises nothing.
Retention through the years that matter. Sport is one of the few things that binds a fourteen-year-old to a school when a family is weighing a move.
Something real for families. A child leaves with a record of how they developed and the evidence to use it, rather than a badge on a shirt.
What you get back
Your Saturdays. Fixture cover is contracted, not improvised. Coaches turn up, every week, written into the agreement.
Capacity, not more work. We add to your staff rather than replacing anyone. Nobody is removed and you keep control of who you employ.
Someone else holds the standard. You stop being the only person answerable for whether the coaching is good enough.
One less thing to hold together
One provider, one contract, one point of contact. Staffing, cover, scheduling, compliance and parent reporting sit with us.
An activity that produces something. Most of the co-curricular programme ends when the term does. This one leaves a written record for every child who takes part.
Nothing to chase. No weekly emails about who is covering Saturday, and no parents asking you what their child is actually getting.
Institutional comparison.
How this compares with the two answers a school is usually offered.
| Delivery pillar | Local after-school vendors | Big-club franchise licences | Next Generation Academy |
|---|---|---|---|
| Coaching and staffing | Variable quality, high coach turnover and frequent scheduling gaps. | Sub-contracted local coaches using a remote brand badge, with no one accountable on the ground. | Coaches trained, reviewed and scheduled centrally, whether they are ours or yours. |
| Load on the school | Heavy administrative friction. Internal staff handle logistics, chasing parents and compliance. | Licensing overhead and rigid terms, while the school still runs the programme itself. | Staffing, compliance, scheduling and parent reporting sit with us, so the programme adds capacity rather than work. |
| Whose name is on it | The vendor's, usually on the kit. | The club's. You put somebody else's badge on your students. | Yours. Your name, your colours, your badge. The programme is the school's, and we are the part underneath it. |
| Curriculum | None. Session content varies with whoever turns up. | A brand manual rather than a taught, reviewed method. | One curriculum adapted from a professional academy framework, with every coach trained against it and reviewed each term. |
| Performance technology | None. Limited to informal recreational supervision. | Occasional filming and generic summary emails, with nothing measured. | Match and session capture, ball speed, player output and standardised physical testing, with a Player Evolution Report per student per term. |
| Student pathways | Dead-end participation isolated to local friendly fixtures. | Promotional trials with little realistic transition into an academy environment. | A verified record in the formats US and UK university programmes ask for, benchmarked against a professional academy standard. |
All capture hardware and all performance data generated under the programme remain with Fever Pitch. Fever Pitch does not place students and takes no commission on any transfer or placement. The programme develops the player and produces the evidence, so that the doors which can open are open.
Four years of evidence, not four years of fixtures.
A single term tells you very little. The value is in the shape that appears once a student has been measured the same way, term after term, for years.
Every student is measured against their own previous term rather than against the squad, so the record shows a trajectory rather than a ranking. By a student's final year it is the thing a university programme asks to see, and it exists whether or not they ever intended to use it.
What it costs.
You licence the methodology and we run it. What it costs follows from your ambition: how many students play, how often they play, and how many teams you want to put out. We would rather give you a real number than a range you have to interpret, so we do not publish one.
There are two lines and nothing else. A licence for the methodology, run inside your school under your name, covering the curriculum, the standard and its review, training for whoever delivers, all capture equipment installed and operated by us, a Player Evolution Report on every player every term, our Programme Directors on site, and an annual evening for students and parents.
And coaching hours, only if you would rather we found and managed the coaches than kept your own. Keep yours and that line is zero.
What is never charged: no set-up fee, no joining fee, no charge for equipment, no charge per report, and no fee to train and certify your own coaches.
Twenty minutes is usually enough. Tell us the roster, what you have now and which term you would want to start, and we will come back with a proposal priced against your actual numbers.
Who you would actually be dealing with.
A small team by design. The people in the first meeting are the people who run the programme.
Martim Figueiredo
Your first point of contact, and the person who runs the conversation from the first meeting through to the agreement. He stays with the school afterwards.
Nuno Santos
Owns the standard. He designs the curriculum, trains and reviews every coach in the programme, and answers for the Player Evolution Reports that carry his name.
João Martins
The commercial relationship, and the club and university side of the pathway. He built the framework this programme is adapted from.
Questions we are usually asked.
Where did this come from?
We run this framework for a professional club's youth programme. In parallel we were invited by an international school group to design their sports strategy across the group. This product is those two things combined and productised: a professional club's operating framework, built to work inside a school rather than instead of one.
Are you replacing our coaches?
No, and we will never ask you to remove anyone. You control who you employ and we control what we put our name to. We are happy to work with the staff you already have, train and review them into the programme at no extra cost, and leave them with the qualification. If a coach is not ready at evaluation, we cover that group ourselves while they work towards it.
What do parents pay?
Nothing, unless you decide otherwise. The agreement is with the school, not with families. Some schools absorb the cost and some charge it as an activity, the way music tuition is charged. That is a policy decision and it is entirely yours.
Who owns the footage and the data?
Fever Pitch. We install, operate and maintain all of the capture equipment at no charge to you. Families receive their child's report and can ask for the footage behind any line in it. Independence is the point: an outside standard only means something if the evidence behind it is held outside the school.
Do you place students at universities or clubs?
No, and we take no commission on any placement or transfer. We produce the record a university or a club asks to see, in the formats they actually use, and we make sure the evidence exists. Where a family wants individual support beyond that, it is a separate service they buy directly.
Can we add other sports later?
Yes, but not in the first year. We start with football deliberately, because it is the largest sport in most schools and it is how we learn how yours runs. Extending the same methodology to another sport afterwards is a question of finding the right specialist rather than rebuilding anything.
How long does it take to start?
Weeks rather than terms, and the limiting factor is usually your own safeguarding clearance rather than anything on our side. A programme can only begin at a term boundary, so the practical question is which term you are aiming at.